NEW YORK, Feb. 10, 2014 /PRNewswire/ -- J.P. Morgan Retirement Plan Services has developed a unique data visualization tool that gives sponsors and advisors a vastly improved view into the saving and investing behaviors of 401(k) plan participants. This "Plan Diagnostics Tool" visually presents the interaction of multiple plan design factors on employee outcomes. Companies can quickly recognize patterns in retirement plan usage and make meaningful plan design and targeted communications decisions to help motivate employees to adopt stronger investing habits. (Photo: http://photos.prnewswire.com/prnh/20140210/NY61466) While other industries already use sophisticated tools to parse and analyze big data, J.P. Morgan is the first retirement plan service provider to offer an interactive tool that enables companies to diagnose their employees' investing behaviors across metrics such as age, salary, geography, years of service, business line, employee role and investment allocation. This innovation was short-listed for an AFTA prize from Waters Technology, a financial technology trade publication. "The tool enhances J.P. Morgan's ability to help plan sponsors understand participant behaviors and plan dynamics in new ways and identify solutions to help improve retirement outcomes," said David Musto, Chief Executive Officer, Retirement Plan Services. "Furthermore, advisors using this strategic tool are able to better engage and consult with plan sponsors to guide plan design decisions. It's all part of our mission to develop and deliver practical insights and tools to help people achieve a more secure retirement." "While we've always used plan data and analytics in working with our clients, the new tool delivers data that allows us to go much deeper and provides a much clearer window into participant behavior," said Carol Waddell, Head of Product and Marketing. "Now we can show our clients specifically which groups of their employees are on the right path to successful retirement outcomes, which ones are struggling, and most importantly, why. This solution enables advisors and our professionals to make very specific and detailed recommendations to plan sponsors." As an example of the in-depth analysis of participants available through the tool, J.P. Morgan is able to plot the equity allocations of a plan's participants on a scattergraph so the plan sponsor can see if younger employees are too conservatively invested with too little equity exposure and if older employees have too much equity exposure. Having a graphical and interactive tool allows the plan sponsor to make very specific and detailed recommendations for plan design changes or communications campaigns to help influence more positive participant savings and investment behavior.