NEW YORK (TheStreet) -- Tradition has it that Valentine's Day is a day men shower their spouses and girlfriends (sometimes at the same time) with roses, candy and a night on the town.
But men are turning the tables and demanding some Valentines Day swag of their own -- $230 worth, to be specific, according to the 2014 Chase Blueprint Valentine's Day Survey from Chase Card Services. Women expect only $196 in Valentine's Day treats.
Both sexes can dream on. (Actually, only a slight majority of men expect a Valentine's Day gift at all, though, and 43% say they don't want anything.) Chase surveyed 1,209 men and women to arrive at those figures and found also that women plan to spend only $71 on their Valentine's Day date, while men plan to spend $98.
The way to a happy medium and a happy holiday is to establish realistic goals, Chase says.
"Setting expectations for Valentine's Day spending is just one way to begin talking about finances with your significant other," says Tom O'Donnell, senior vice president at Chase. "Having an open and honest conversation about your financial expectations and priorities is a key to successfully managing money in any relationship."
Nearly seven in 10 (69%) of Americans would prefer that their spouse or significant other surprise them rather than let them pick out their own Valentine's Day gift (31%), according to the survey. Here are some more insights to help you plan your Valentine's Day surprises: