SAN DIEGO (TheStreet) -- After this week's wildly disappointing user-growth stats for Twitter (TWTR), it appears the company hasn't figured out or recognized its most obvious challenge: Convincing people they never have to tweet.
In the LinkedIn piece, I make it very clear: The one ad campaign Twitter should run should be: "You never have to Tweet. Not once. Not never."
I'm convinced most people who have not yet joined Twitter, after all the hoopla, are either intimidated by it (believe it or not: seems too techie, and a lot of people are technophobes) or wired in a way that they couldn't care less about access to the immediacy of information.
These are serious, but not necessarily insurmountable, hurdles.
When I mentioned Twitter to people who aren't on it, the reaction often is along the lines of two things: "I don't want to tweet" or "I have no interest."
Reality: Unlike those of us who live and even thrive in a real-time world, there are a lot (and I do mean lot) of people who don't. And the engineers and other geniuses in Silicon Valley, who continue to advance the way we think, compute and engage, are sometimes so close to it that they can't see beyond their myopia.
Engineers, after all, may be creative, but they also tend to see things in black-and-white. Twitter faces that challenge -- to convince people they can create their own news feed following whatever and whomever they find compelling.