Rockwell Automation Inc (ROK): Today's Featured Wholesale Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Rockwell Automation ( ROK) pushed the Wholesale industry lower today making it today's featured Wholesale laggard. The industry as a whole closed the day down 0.9%. By the end of trading, Rockwell Automation fell $1.27 (-1.1%) to $109.91 on heavy volume. Throughout the day, 1,574,303 shares of Rockwell Automation exchanged hands as compared to its average daily volume of 745,400 shares. The stock ranged in price between $108.83-$111.05 after having opened the day at $110.82 as compared to the previous trading day's close of $111.18. Other companies within the Wholesale industry that declined today were: Addvantage Technologies Group ( AEY), down 6.3%, Hain Celestial Group ( HAIN), down 6.1%, Speed Commerce ( SPDC), down 5.8% and Coast Distribution System ( CRV), down 4.9%.

Rockwell Automation, Inc. provides industrial automation power, control, and information solutions. It operates in two segments, Architecture & Software and Control Products & Solutions. Rockwell Automation has a market cap of $15.5 billion and is part of the industrial goods sector. Shares are down 5.9% year to date as of the close of trading on Tuesday. Currently there are 5 analysts that rate Rockwell Automation a buy, 2 analysts rate it a sell, and 6 rate it a hold.

TheStreet Ratings rates Rockwell Automation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, revenue growth, largely solid financial position with reasonable debt levels by most measures and reasonable valuation levels. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front, Forward Industries ( FORD), up 3.2%, Tessco Technologies ( TESS), up 2.2% and Lawson Products ( LAWS), up 1.6% , were all gainers within the wholesale industry with Louisiana-Pacific ( LPX) being today's featured wholesale industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the wholesale industry could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the wholesale industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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