Ralph Lauren Corp (RL): Today's Featured Consumer Non-Durables Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Ralph Lauren ( RL) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day down 0.3%. By the end of trading, Ralph Lauren fell $5.47 (-3.5%) to $148.71 on heavy volume. Throughout the day, 11,471,125 shares of Ralph Lauren exchanged hands as compared to its average daily volume of 745,200 shares. The stock ranged in price between $146.00-$164.13 after having opened the day at $163.82 as compared to the previous trading day's close of $154.18. Other companies within the Consumer Non-Durables industry that declined today were: Superior Uniform Group ( SGC), down 7.6%, Nu Skin ( NUS), down 6.4%, Elizabeth Arden ( RDEN), down 6.2% and Estee Lauder Cos ( EL), down 5.5%.

Ralph Lauren Corporation designs, markets, and distributes lifestyle products worldwide. Ralph Lauren has a market cap of $9.3 billion and is part of the consumer goods sector. Shares are down 12.7% year to date as of the close of trading on Tuesday. Currently there are 7 analysts that rate Ralph Lauren a buy, no analysts rate it a sell, and 6 rate it a hold.

TheStreet Ratings rates Ralph Lauren as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, notable return on equity and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Tandy Brands Accessories ( TBAC), up 22.6%, China Shengda Packaging Group ( CPGI), up 6.2%, American Apparel ( APP), up 4.7% and Orient Paper ( ONP), up 4.7% , were all gainers within the consumer non-durables industry with International Paper ( IP) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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