Walt Disney Co (DIS): Today's Featured Media Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Walt Disney ( DIS) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 0.4%. By the end of trading, Walt Disney rose $0.71 (1.0%) to $71.76 on heavy volume. Throughout the day, 11,254,437 shares of Walt Disney exchanged hands as compared to its average daily volume of 6,587,400 shares. The stock ranged in a price between $70.37-$72.05 after having opened the day at $72.05 as compared to the previous trading day's close of $71.05. Other companies within the Media industry that increased today were: Rentrak Corporation ( RENT), up 4.7%, Gray Television ( GTN), up 4.5%, Bona Film Group ( BONA), up 2.9% and Value Line ( VALU), up 2.6%.

The Walt Disney Company operates as an entertainment company worldwide. The company operates in five segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive. Walt Disney has a market cap of $122.5 billion and is part of the services sector. Shares are down 7.0% year to date as of the close of trading on Tuesday. Currently there are 13 analysts that rate Walt Disney a buy, no analysts rate it a sell, and 9 rate it a hold.

TheStreet Ratings rates Walt Disney as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, increase in net income, good cash flow from operations and solid stock price performance. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front, Millennial Media ( MM), down 7.1%, ChinaNet Online Holdings ( CNET), down 6.0%, Ku6 Media ( KUTV), down 5.8% and Central European Media ( CETV), down 5.4% , were all laggards within the media industry with Sirius XM Holdings ( SIRI) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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