When asked about those four segments, McCoy said that despite popular belief, boating is crossing over into younger generations and is not something enjoyed only by older, wealthier people. In the fitness market, McCoy said Brunswick aims to be a high-end, high-quality player that sells into gyms and hotels. Only 10% of fitness sales are to the consumer market.
Turning to Brunswick's namesake, bowling, McCoy said a transition is afoot from bowling centers built around league play to centers built around fun. The company has opened three pilot centers around the notion of fun and social bowling and has seen a lot of success.
Cramer said Brunswick remains a terrific story, even in a tough market with lots of uncertainty about the economy.
For the next installment of his "Cramer's Playbook" series on financial literacy, Cramer answered the question of where younger investors should put their first $10,000 of investment.
For investors just getting started, Cramer said a Roth IRA makes a lot of sense because it's better than a traditional IRA for younger people. Roth IRAs do have some caveats, however, as you can only invest up to $5,500 per year and only if you make less than $127,000 per year if you're single.
As for where to invest, Cramer said he usually advocates investors have a portfolio of five to 10 individual stocks. But he admitted that picking your own stocks does take time and is hard work, something that may not appeal to everyone.
For those without the will or inclination for stock picking, Cramer said low-fee index funds are an excellent choice. Many actively managed mutual funds struggle to beat the averages every year, and those funds typically have higher fees -- which makes index funds a logical choice for those just starting out.