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(Updates from 10:46 a.m. ET with closing information.)

NEW YORK (TheStreet) -- Here's what Jim Cramer had to say on CNBC's "Squawk on the Street" Thursday.

Credit Suisse upgraded Rocket Fuel (FUEL) to buy from hold. Cramer seemed optimistic on the company's programmatic advertising platform and predicts the stock "goes higher." FUEL rose by 16 cents to $51.16.

Janney Montgomery Scott initiates Five Below (FIVE - Get Report) as a buy. Cramer said he hopes the stock can get some upside momentum, but right now it's "in the penalty box" because the company has been "incredibly disappointing." FIVE jumped 6.7% to $36.84.

"Pandora (P) had fantastic numbers," Cramer said of the company's earnings report. But management "threw cold water on the future" when it provided guidance. But have no fear shareholders, the company will over-deliver when it reports, he concluded. P dropped 10.1% to $32.23.

Morgan Stanley, Stifel Nicolaus and Credit Suisse all say "it's over" for Estee Lauder (EL - Get Report), according to Cramer. He didn't seem that optimistic either, saying, "I didn't like the conference call." EL was 2.2% higher at $66.80.

New York Times (NYT - Get Report) beat on top- and bottom-line earnings estimates, but Cramer seemed excited about the company's move to digital. Its 760,000 subscribers grew 19% year over year. "Forget advertising," he said. "This is a story about circulation." NYT ended the day at $14.30, up 3.3%.

Perrigo (PRGO - Get Report) is lower after reporting earnings. The cold and flu season needs to be strong in order for this company to do well, Cramer said. PRGO fell 4.4% to $146.49.

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-- Written by Bret Kenwell in Petoskey, Mich.

At the time of publication, Cramer's Action Alerts PLUS had no position in the stocks mentioned.

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