The Annoying Thing That Will Make You Quit Facebook

PORTLAND, Ore. (TheStreet) -- Well, Internet -- and Facebook in particular -- you win: I've reached Peak Outrage.

A short piece hammered out by my colleague Rocco Pendola exposed a tweeted moment of weakness that disguised a much larger truth: Facebook  (FB) is burning me right out. I can spend hours on Twitter (TWTR) having conversations about topics ranging from the merits of Kate Bush's Wuthering Heights to the slow decline of craft beer into a culture that just swaps out IPA for lager and rides that hoppy style to sure profits. Frankly, I can spend hours on it just talking about beer and engaging in discussions like those you'd have with normal human beings face-to-face.

Looking at my Facebook news feed on a daily basis is like watching a The Day After/Requiem For A Dream marathon. Because it sees fit to cycle through TheStreet, Gawker, The Daily Beast, Slate, The Atlantic, The Guardian and The New Yorker in massive blocks spanning hours of time, it turns into an echo chamber of outrage and impotent criticism culminating only in despair and disdain for one's fellow human beings.

Facebook has a way of trivializing just about everything it touches, and its news feed does so with information just by piling it on. Click down to receive "only important updates" from various publications and you're still trapped beneath a deluge of stories that drowns just about all other content in its ensuing miasma. It's a terrible place to read news and an even worse place to start the day.

I think about the reasons I'm still on Facebook as often as I am and they sound more like justifications for blowing up my Facebook profile as quickly as possible. I want to stay in touch with friends and family... whose updates Facebook only shows me a fraction of. I want to keep tabs on current events and my favorite publications... though the former almost never appears in posts from the latter thanks to the news feed's penchant for repeatedly favoring the same stories. There is absolutely no reason I should see the same damned vaccination story four times in four separate postings from one publication.

As Pendola pointed out a few weeks ago in his story Facebook Loses When It Tries To Be Twitter, there are ways to curate your news feed and customize your way around its ineptitude. The problem is the one thing Facebook users and just about all other online consumers are begrudgingly admitting 10 years into Facebook's lifespan:

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