Sinclair Broadcast Group Inc. (SBGI): Today's Featured Media Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Sinclair Broadcast Group ( SBGI) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day up 0.5%. By the end of trading, Sinclair Broadcast Group fell $1.23 (-4.1%) to $28.86 on average volume. Throughout the day, 1,599,469 shares of Sinclair Broadcast Group exchanged hands as compared to its average daily volume of 1,357,200 shares. The stock ranged in price between $28.56-$30.37 after having opened the day at $30.09 as compared to the previous trading day's close of $30.09. Other companies within the Media industry that declined today were: Lee ( LEE), down 6.6%, Rocket Fuel ( FUEL), down 6.6%, Educational Development Corporation ( EDUC), down 5.0% and World Wrestling Entertainment ( WWE), down 4.5%.

Sinclair Broadcast Group, Inc., a television broadcasting company, owns or provides programming, operating, or sales services to television stations in the United States. Sinclair Broadcast Group has a market cap of $2.3 billion and is part of the services sector. The company has a P/E ratio of 22.9, above the S&P 500 P/E ratio of 17.7. Shares are down 15.8% year to date as of the close of trading on Monday. Currently there are 3 analysts that rate Sinclair Broadcast Group a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Sinclair Broadcast Group as a buy. The company's strengths can be seen in multiple areas, such as its notable return on equity, robust revenue growth, good cash flow from operations, compelling growth in net income and solid stock price performance. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the positive front, Dex Media ( DXM), up 6.2%, Inuvo ( INUV), up 6.1%, NTN Buzztime ( NTN), up 4.8% and DISH Network ( DISH), up 3.6% , were all gainers within the media industry with CBS Corporation ( CBS) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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