Directv (DTV): Today's Featured Services Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Directv ( DTV) pushed the Services sector higher today making it today's featured services winner. The sector as a whole closed the day up 0.8%. By the end of trading, Directv rose $0.70 (1.0%) to $68.81 on light volume. Throughout the day, 2,777,137 shares of Directv exchanged hands as compared to its average daily volume of 3,775,500 shares. The stock ranged in a price between $67.81-$69.11 after having opened the day at $68.65 as compared to the previous trading day's close of $68.11. Other companies within the Services sector that increased today were: Furiex Pharmaceuticals ( FURX), up 129.9%, General Employment ( JOB), up 36.6%, Lionbridge Technologies ( LIOX), up 29.4% and Michael Kors Holdings ( KORS), up 17.3%.

DIRECTV provides digital television entertainment in the United States and Latin America. The company engages in acquiring, promoting, selling, and distributing digital entertainment programming primarily through satellite to residential and commercial subscribers. Directv has a market cap of $36.5 billion and is part of the media industry. The company has a P/E ratio of 13.4, below the S&P 500 P/E ratio of 17.7. Shares are up 0.5% year to date as of the close of trading on Monday. Currently there are 11 analysts that rate Directv a buy, 1 analyst rates it a sell, and 8 rate it a hold.

TheStreet Ratings rates Directv as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, impressive record of earnings per share growth, increase in net income and good cash flow from operations. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, SmartPros ( SPRO), down 13.3%, J.C. Penney ( JCP), down 10.6%, Green Dot ( GDOT), down 8.2% and Gordman's Stores ( GMAN), down 7.7% , were all laggards within the services sector with Abercrombie & Fitch Company ( ANF) being today's services sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the services sector could consider iShares Dow Jones US Cons Services ( IYC) while those bearish on the services sector could consider ProShares Ultra Short Consumer Sers ( SCC).

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