Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading entertainment, digital cinema and 3-D motion picture exhibitor, today announced its ‘ Go For the Gold’ promotion in support of Team USA during the XXII Winter Olympics in Sochi. During the 2014 Winter Games, Carmike Cinemas is celebrating Team USA through this very special promotion. Beginning February 8, each day, following a Gold Medal victory by Team USA (either an individual athlete or in a team competition), Carmike Rewards card holders will receive either a FREE small popcorn or a FREE refill on their annual popcorn bucket when they attend their favorite Carmike Cinemas. This offer is valid from February 8 th to close of business February 23 rd, each day following a gold medal victory. Loyal guests without a Carmike Rewards Card are encouraged to sign up and join the celebration quickly at www.carmikerewards.com. The Sochi 2014 Games have already received unprecedented support worldwide and Carmike Cinemas looks forward to cheering on Team USA as they pursue the road to victory. During this exciting competition, Carmike encourages loyal guests to join in the celebration with Go for the Gold while Team USA competes within the 98 events in 15 winter sport disciplines. This is an exciting promotion and Carmike is proud to enrich their guest’s experience with incredible offers as they settle in for an immersive experience at their favorite Carmike theatre. As a growing circuit, Carmike will continue to bring an exceptional experience to cinemagoers, while providing guests with the best quality and value at the concession stand. Carmike President and CEO David Passman stated, “Carmike is honored to offer this promotion to our loyal guests during the XXII Winter Olympics. We are proud to join Carmike Rewards members in rooting for our nation’s finest athletes as they compete against the world’s best in Sochi. During the Winter Games, we are confident that our audiences will enjoy continued value through this promotional special while enjoying our freshly popped popcorn each time Team USA wins GOLD. Beginning this Friday, we look forward to taking part in the celebration and encourage our loyal Carmike Rewards guests to Go for the Gold when Team USA finishes first,” concluded Mr. Passman. About Carmike Cinemas ( www.carmike.com ) Carmike Cinemas, Inc. is a U.S. leader in digital cinema, 3-D cinema deployments and one of the nation's largest motion picture exhibitors. The Company has 251 theatres with 2,654 screens in 37 states. The circuit includes 36 premium large format auditoriums featuring state-of-the-art technology and luxurious seating, including 22 "BigDs," 12 IMAX auditoriums and two MuviXL screens. As "America's Hometown Theatre Chain," Carmike's primary focus is mid-sized communities.
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