Bally Technologies' President And Chief Executive Officer Ramesh Srinivasan (Photo: Business Wire)

Bally Technologies, Inc. (NYSE: BYI) (“Bally”), a leader in gaming machines, table game products, casino-management systems, interactive applications, and networked and server-based systems for the global gaming industry, today announced an exclusive enterprise-wide gaming systems agreement with the Australian Leisure and Hospitality Group (“ALH”).
Bally Technologies' President and Chief Executive Officer Ramesh Srinivasan (Photo: Business Wire)

Bally Technologies' President and Chief Executive Officer Ramesh Srinivasan (Photo: Business Wire)

ALH will deploy Bally’s suite of applications, including voluntary pre-commitment and utilizing a common player card, at more than 270 venues throughout the country, including those in the states of New South Wales, Victoria, Queensland, South Australia, Tasmania, and Northern Territory.

Bally’s iVista Display Manager (DM) picture-in-picture technology enables content such as player messages and player account information to be displayed right on the main game screen or top screen of games equipped with a touch-screen display.

“We underwent a comprehensive analysis prior to choosing Bally’s innovative systems to provide single-card access for players across our entire enterprise,” said ALH Chief Executive Officer Bruce Mathieson Jr. “After a thorough process, we determined Bally’s solutions best fit our needs by providing a world-class player experience with a focus on industry-leading responsible gambling measures.”

Bally President and Chief Executive Officer Ramesh Srinivasan said, “ALH is one of the finest and most respected gaming leaders in Australia. We look forward to building a solid partnership with ALH and helping them ensure that iVista provides a valuable and entertaining experience for their patrons, while encouraging responsible gambling.”

About Australian Leisure and Hospitality Group

Australian Leisure and Hospitality Group (ALH) helps people live it up at its leading portfolio of pubs across Australia. ALH offers a diverse hospitality experience including electronic gaming, sports bars, bistros, restaurants, cafes, retail liquor, accommodation, nightclubs and wagering. ALH’s facilities are located in capital cities and urban and regional centers across Australia. The Company employs about 14,000 people across Australia at more than 300 licensed venues and over 460 retail liquor outlets.

About Bally Technologies, Inc.

Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming industry with innovative games, table game products, systems, mobile, and iGaming solutions that drive revenue and provide operating efficiencies for gaming operators. For more information, please visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

The trademarks Bally and iVista are marks owned, or under license, by Bally Technologies, Inc., or one or more of its wholly owned subsidiaries in the United States or elsewhere.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140204005346/en/

Copyright Business Wire 2010

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