MOUNTAIN VIEW, Calif., Feb. 4, 2014 /PRNewswire/ -- The distance between innovation and execution is about to get a whole lot shorter. SUPPLY CHAIN MADE SIMPLE. Today, Silicon Valley-based startup Elementum put its stake in the ground with a bold promise: to bring the world's supply chain data into the palm of your hand. With $44M in Series B funding from Lightspeed Venture Partners and Flextronics (NASDAQ:FLEX), along with brand name customers like Dyson, the company is poised to deliver. And it couldn't have come at a better time. With shorter product lifecycles and instant consumer feedback becoming the new norm, companies need to respond to changes faster than ever. How? With real-time visibility into their supply chain using beautiful, bite-sized apps for managing risk, monitoring KPIs, and tracking shipments—all in the cloud at one simple price. "Supply chain management will never be the same—and that's a good thing." - Nader Mikhail, CEO of Elementum A MAN ON A MISSION. Drawing upon his experience in supply chain and cloud computing, Nader Mikhail saw an opportunity for a simple solution to address the complex issues facing today's supply chains. The scope? A global economy worth over $70 trillion, of which a third is product. And with backing from one of the largest supply chains in the world, Elementum is the only pre-integrated mobile solution in the market. All customers have to do is download an app, log in, and go. "If your supply chain is not real-time, mobile, and connected—I don't know how you'll run your supply chain in 5 years." - Mike McNamara, CEO of Flextronics IT LOOKS AS GOOD AS IT WORKS. Wrapped in a user experience that's akin to the most popular apps today, Elementum offers simple and intuitive mobile software that you can actually use and understand. See exactly where every part, component, and finished good is manufactured, supplied, and distributed all over the world. It's really that simple. And under the hood lies a platform built from the ground-up using the latest in massively scalable big data technologies—like flexible schema databases, REST-based APIs, and Hadoop.