Protective Life Insurance Company today announced the launch of its redesigned consumer website at www.protective.com. With expanded life insurance education and a broad financial learning center, Protective’s new site is designed to help consumers research, understand and even purchase life insurance products – all from whatever device a consumer chooses to use. “We know that 86% of consumers research life insurance online, regardless of how they decide to purchase,” said John D. Johns, chairman, president and chief executive officer. “The launch of a new, more user-friendly website allows us to better serve the needs of all types of consumers and is a significant milestone in our efforts to be more customer-centric.” The new protective.com leverages technology that enables consumers to have a consistent experience regardless of how they connect to the Internet. The site content will essentially adjust to the type of device a consumer is using. In addition, the new site offers expanded product and educational information and a streamlined quoting and application tool. “Whether a person uses a smart phone, a tablet or a desktop, the new protective.com provides them with information, education and fast online quotes in an easy-to-use format,” said Frank Sottosanti, senior vice president and chief marketing officer. “This website enables us to better serve today’s consumer and positions us well for ongoing shifts in consumer technology adoption.” ABOUT PROTECTIVE LIFE INSURANCE COMPANY Protective Life Insurance Company helps provide financial security through innovative, valuable and affordable insurance and investment products. For more than 100 years, the mission of the company has remained alive in its name. Protective is committed to tearing down the barriers that prevent people from enjoying the peace of mind and satisfaction that come from taking care of their future financial needs and the needs of those who depend on them. By enabling more people to confidently protect their tomorrow, we provide them the freedom to embrace their today. For more information about Protective Life Insurance Company, a subsidiary of Protective Life Corporation (NYSE: PL), visit www.protective.com.