Updated to include premarket trading in Ford shares.
DETROIT (TheStreet) -- Monday was a good day for Chrysler, which ran a commercial that was in the middle of the Super Bowl discussion and then reported an 8% sales gain in January, while overall industry sales fell about 3%.
Ford (F) and GM (GM) reported sales declines of 7% and 12%, respectively, and both saw share price declines in a broad selloff partially triggered by the auto industry's weak month. Ford shares fell 2.7%, or 41 cents, to $14.55. GM shares fell 2.3% or 83 cents to $35.25. The S&P 500 index also fell 2.3%.
In pre-market trading Tuesday an hour and a half before the opening bell, Ford shares were up eight cents to $14.63.
Automakers attributed the January decline to winter weather. Chrysler, however "had all the right things happening for them," said Karl Brauer, senior analyst for Kelley Blue Book. "Ram and Jeep are cold-weather friendly brands and the [Jeep] Grand Cherokee is a new vehicle that is good for people in snow."
As for Ford, its January sales declined in the regions with the worst winter weather, particularly the Great Lakes and Central regions, but gained in the West. "We're not weather forecasters, (but) we think because of the strength we saw in January where we had good weather, we think (the decline) will eventually get made up," said Ford analyst Eric Merkle on the company's sales call.
"We expect everything to return to trend given the fundamentals," added John Felice, vice president of U.S. sales, marketing and service. "The moving averages and all of the fundamentals for the industry still look very solid and we expect things to improve as we progress to the first quarter." Felice said Ford retail sales increased by double digits in the West.