NEW YORK (TheStreet) - AT&T's (T) latest pricing discount isn't simply designed to secure more customers for its Next service, it's all about defending the Verizon (VZ), Sprint (S) and T-Mobile (TMUS) as the battle for customers goes on.
The Dallas-based company on Saturday started offering a lower-pricing plan touted as its "best-ever prices" for families. AT&T said a family of four switching to the provider can get unlimited talk, text and 10 GB of data or more for $160 a month, compared to $260 a month at Verizon. In addition to the savings, the family would get a $400 bill credit for the four smartphone lines of service added. The offer expires on March 31.
Existing customers looking to add a line, and small businesses with up to 10 lines, can also take advantage of the pricing. AT&T said for a family of two, the price per month would be $130; a family of three, the monthly price would be $145. A family needing more than five lines would pay $15 more per extra line.
AT&T said last week that customers who add a line are eligible for a $100 bill credit through March 31.
"These new plans give customers what they want - our best-ever prices on a best-in-class network," said David Christopher, AT&T Mobility's chief marketing officer. "We're making it easy for families who want it all - great service, great value and big bucket of data to share."