NEW YORK and ST. PETERSBURG, Fla., Feb. 3, 2014 /PRNewswire/ -- The United Entertainment Group (UEG) - a premier global entertainment and marketing agency, has been chosen by leading interactive lifestyle retailer HSNi to become its marketing partnership agency of record. As part of the deal, UEG and its partner UTA (United Talent Agency) will utilize its combined presence in Hollywood and on Madison Avenue to build upon HSNi's on-going foray into integrating entertainment and retail by building partnerships that consist of celebrity brands, unique music platforms, television and film collaborations, and like-minded brand partnerships. "We are extremely excited to be entering into this partnership with HSNi as we believe they have a hugely successful, proven, and unique platform with which to engage and excite the Hollywood and Brand community," says UEG CEO Jarrod Moses. "HSNi is thrilled to be working with a highly respected agency such as UEG as we open our Los Angeles offices to better engage the entertainment industry," said Andy Sheldon, Chief Creative Officer, HSNi and General Manager of HSN Entertainment. "Having a presence on both coasts will provide us the agility we need to succeed. I look forward to working closely with Jarrod and his team to identify new brand sponsorship opportunities that will enable us to further develop our music platform and elevate our HSNi brands overall." UEG, which is a joint venture with the United Talent Agency, creates and executes best-in-class entertainment marketing platforms for leading consumer brands and entertainment properties. Under the helm of renowned marketing expert Jarrod Moses, UEG has become the cornerstone of the branded entertainment industry, bridging the gap between Madison Avenue and Hollywood. UEG has developed successful campaigns for marketers such as Procter & Gamble, Frito-Lay, General Mills, AT&T and Starbucks, while at the same time working with the world's most influential entertainment companies including Time Warner, Comcast, Facebook and Google, as well as celebrities such as Katie Perry, Mark Wahlberg, Queen Latifah, Pharrell Williams and Drew Barrymore. HSNi is a leading interactive multichannel retailer offering a curated assortment of exclusive products and top brand names to its customers. HSNi incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience.