Clear Channel Outdoor today announced it has added 14 new digital signs in the greater Los Angeles marketplace in order to meet advertiser and community demands to reach Los Angeles residents via digital out-of-home advertising. The company now has a digital network of 33 signs in the market.
Outdoor advertising is one of the most effective and affordable marketing tools available to local small businesses. “Outdoor advertising near our restaurant has been critical to our growth and success in the Los Angeles community,” said Richard Pink, co-owner of famed Pink’s Hot Dogs. “For many years, billboards have been an economic driver for small businesses like Pink’s because they provide tremendous exposure to the residents of Los Angeles and the millions of visitors we receive each year at a reasonable cost.”Clear Channel Outdoor’s digital signs are also regularly used to relay critical public safety information during emergency circumstances; this includes AMBER alerts for child abductions, FBI Most Wanted notices, and messaging from local police and fire departments. Clear Channel Outdoor’s digital network was a significant tool in the 2013 manhunt for police-killer Christopher Dorner, and the digital network was most recently used for safety messaging in conjunction with the Glendora Colby Fire. The sign industry in Los Angeles generates revenues for cities through business license taxes and other fees and creates a wide range of jobs – from highly skilled technical and digital services positions to maintenance and repair work. In the current period of municipal fiscal constraint, when local governments are seeking ways to generate revenue to support important public services, cities and municipalities all across the country have worked with digital sign companies to secure new revenues. In recent years, forward-looking cities have implemented legislative solutions to maximize public benefits for their citizens by permitting digital signs in appropriate non-residential locations while also reducing existing traditional signs. In California, Buena Park, Carson, Industry, Baldwin Park, Irwindale, Compton, Sacramento, Oakland and Hayward have joined communities in more than 43 states and 450 U.S. jurisdictions by adopting standards for digital signs. A complete list of sign locations in the Los Angeles area market is available upon request.
About Clear Channel Outdoor Holdings, Inc.Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats. Like us on Facebook at facebook.com/CCOutdoor Follow us on Twitter at twitter.com/CCOutdoorNA