Today, Clear Channel Outdoor (NYSE:CCO) and the Stars Scholarship Fund launched a campaign on Clear Channel’s seven new digital billboards in El Paso aimed at alerting families with qualified high school and college students that the Fund’s upcoming educational scholarship deadline is March 31, 2014.
The seven new digital billboards give El Paso advertisers and community groups access to a robust out-of-home digital network with 21 screens. Clear Channel Outdoor has expanded its digital network to help local and national advertisers reach El Paso audiences, and the new digital capabilities in the market enhance the local community with support for law enforcement, emergency response messaging and local community-building non-profits like Star Scholarship Fund.In El Paso, 26 percent of the public drives an average of 200 plus miles per week. This gives advertisers an even greater opportunity to reach a diverse demographic that's spending more and more time out-of-home. “The City of El Paso has been on a fast-track promoting new urbanism including smart growth, mixed-use and walkable communities; the development of a modern digital out-of-home network is part and parcel of El Paso’s progressiveness,” said V.J. Smith president, Clear Channel Outdoor-El Paso. “The flexibility and immediacy of our real-time digital media network allows us to play a greater role as a community partner by helping non-profit organizations like Stars Scholarship and law enforcement to get their messages out, while also better serving advertisers seeking to reach El Paso consumers.” About Stars Scholarship Fund Stars Scholarship Fund partners with hundreds of local and national businesses, organizations, colleges and universities annually. Together the community has helped Stars raise over $21 million dollars since its start a decade ago. Stars Scholarship Fund has helped over 10,000 students from south Texas receive a higher education through scholarships to date. The goal of our organization is to assist students who do not receive enough or any federal aid to cover the Cost of Attendance at their institution. Stars Scholarship Fund strives to ensure that deserving individuals are not denied the opportunities for learning and discovery that are available in a university setting.
About Clear Channel Outdoor Holdings, Inc.Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats. Like us on Facebook at facebook.com/CCOutdoor Follow us on Twitter at twitter.com/CCOutdoorNA