No Huddle Offense
In his "No Huddle Offense" segment, Cramer opined on the irony that has become China. He said that analysts everywhere are in a footrace to determine what, exactly, is going on in China, leaving a slew of stocks in their wake.
Take MasterCard (MA), a stock that went from most-loved to most-hated in a nanosecond on fears that a slowing China would dent earnings.
Weyerhaeuser (WY) has become another troubled stock, even as the company admitted that China is slowing, but added that growth in Japan has more than made up the gap.
Off the Tape
In his "Off the Tape" segment, Cramer went looking for those missing retail shoppers by sitting down with Katia Beauchamp and Hayley Barna, co-founders of the privately held BirchBox, an online destination for beauty and personal grooming products.
Beauchamp explained that shoppers come to BirchBox, fill out a short profile about themselves and their needs, then pay $10 a month to receive samples of products that are selected just for them. Shoppers can then return to the site and quickly buy the items that appeal to them.
BirchBox provides a seamless experience, Barna added, guiding shoppers from discovery to purchase and replenishment, all the while giving her company multiple revenue streams.
When asked why shoppers wouldn't just sample at BirchBox and buy their products elsewhere, the co-founders said BirchBox has tons of content and a very effective loyalty program to keep customers coming back for more.
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-- Written by Scott Rutt in Washington, D.C.
To email Scott about this article, click here: Scott Rutt