Facebook Introduces Paper App

NEW YORK (TheStreet) -- Facebook  (FB) announced Thursday the introduction of Paper, a new app that allows users to create and share stories in new ways, the first product from Facebook Creative Labs.

The app is divided into multiple sections, each with a different theme. The first section is the News Feed, which has been updated with new photos and video designs and also has been redesigned to encourage longer written posts. Users can customize the different sections with more than a dozen themes, including sports, photography, science, food and more.

Paper also includes full-screen panoramic photos and autoplay videos and a feature that distinguishes content from well-known publishers. Users will also be able to see a live preview of any content they create before they share it.

Facebook soared more than 18% to an all-time high of more than $63 in pre-market activity on Thursday following third-quarter earnings.

TheStreet Ratings team rates FACEBOOK INC as a "hold" with a ratings score of C-. TheStreet Ratings Team has this to say about their recommendation:

"We rate FACEBOOK INC (FB) a HOLD. The primary factors that have impacted our rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and impressive record of earnings per share growth. However, as a counter to these strengths, we find that the company's return on equity has been disappointing."

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