In a recent TD Ameritrade Institutional survey 5, most RIAs agreed that advising on retirement plans would be a welcome addition to their business. Eight out of 10 advisors predicted RIAs as a group would expand their share of the retirement plan market.Yet advisors also cited obstacles to entering the business – the administrative groundwork needed to deliver these services and the additional layers of regulation. Some advisors said they lacked time and resources, or felt they needed more education about the business. Just under half of advisors in the survey said they planned to pursue retirement plan business this year. The TD Ameritrade Retirement Plan is designed to address those concerns and help more advisors take the next step. It streamlines the process of establishing and managing a retirement plan business by offering a single package for all recordkeeping, custody and plan administration. RIAs will get the TD Ameritrade Retirement Plan Playbook, which offers step-by-step guidance on how to set up a retirement plan business, approach prospects and service clients. The program offers account management tools and materials for advisors, enrollment and education support for employers, as well as planning tools and IRA rollover assistance for plan participants. Advisors still control their clients’ investment options thanks to TD Ameritrade Trust Company’s open-architecture platform, with its unbundled access to more than 13,000 mutual funds and over 1,000 ETFs, as well as access to TD Ameritrade’s self-directed brokerage platform. The TD Ameritrade retirement Plan will complement the current service model, in which TD Ameritrade Trust Company matches RIAs with more than 80 leading independent TPA/recordkeepers. TD Ameritrade Institutional will continue to provide RIAs with choice and flexibility by offering a range of retirement plan solutions to meet the needs of plan sponsors and participants. Serving the retirement plan market offers several benefits to RIAs, including a chance to expand relationships with clients and attract prospects. Steady flows of retirement assets can provide balance to a firm’s investment management business, which may shrink in down markets or see withdrawals Over the past five years, retirement plan assets grew three times as fast as non-retirement plan assets. 2 “Retirement plans offer a tremendous opportunity for RIAs to diversify their revenue by attracting investors who add money every two weeks, in good markets and bad,” said Schweiss.