Lorillard Inc. (LO): Today's Featured Consumer Goods Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Lorillard ( LO) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day down 1.2%. By the end of trading, Lorillard fell $0.77 (-1.6%) to $49.01 on average volume. Throughout the day, 3,265,238 shares of Lorillard exchanged hands as compared to its average daily volume of 3,114,100 shares. The stock ranged in price between $48.81-$49.80 after having opened the day at $49.80 as compared to the previous trading day's close of $49.78. Other companies within the Consumer Goods sector that declined today were: Tandy Brands Accessories ( TBAC), down 15.7%, American Apparel ( APP), down 8.1%, Black Diamond ( BDE), down 7.9% and Quiksilver ( ZQK), down 7.3%.

Lorillard, Inc. manufactures and sells cigarettes in the United States. The company operates through two segments, Cigarettes and Electronic Cigarettes. The Cigarettes segment manufactures and sells cigarettes. Lorillard has a market cap of $18.1 billion and is part of the tobacco industry. The company has a P/E ratio of 15.4, below the S&P 500 P/E ratio of 17.7. Shares are down 1.8% year to date as of the close of trading on Tuesday. Currently there are 3 analysts that rate Lorillard a buy, 1 analyst rates it a sell, and 5 rate it a hold.

TheStreet Ratings rates Lorillard as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Meritor ( MTOR), up 9.6%, Standard Register Company ( SR), up 8.7%, Emerson Radio ( MSN), up 7.2% and Rock-Tenn Company ( RKT), up 5.9% , were all gainers within the consumer goods sector with Packaging Corporation of America ( PKG) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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