Number of ads: Two 60-second ads
Number of cars sold in 2013: 2.79 million
General Motors spent $97.2 million on Super Bowl ads alone between 2003 and 2013. It's just part of the reason the company found itself in bankruptcy and government hands for its trouble.
Though it's back and has bought out Uncle Sam's stake in the company, it's treading lightly on Super Bowl Sunday despite a 7.3% uptick in U.S. sales in 2013. It sat out last year completely, but now has at least $16 million invested in two 60-second ads. That's not a bad plan, as six auto manufacturers who weren't GM bought ads in 2013. Exactly two auto manufacturers did the same in 2003.
With all of those competitors stacked against it, just about the only good news GM's received is from its Michigan neighbors Ford and Chrysler, who appear to bee sitting out this year's festivities. Time to push some Silverado pickup trucks and tell the U.S. carbuyer that "Government Motors" is out of business.
-- Written by Jason Notte in Portland, Ore.
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