Acxiom Invites Consumers To Visit AboutTheData.com™ And Calls For More Transparency On Data Privacy Day

Acxiom® (Nasdaq: ACXM), the leading enterprise data, analytics and software-as-a-service company, in celebration of the annual Data Privacy Day, invites people to take actionable steps toward understanding the data Acxiom has about them, how it is used and how they can amend it to better reflect their likes and dislikes, resulting in more relevant advertising.

Acxiom launched www.AboutTheData.com last September as the first step of a journey to provide more transparency and understanding about the data the company gathers and uses for marketing purposes. This first-of-its-kind consumer portal is part of Acxiom’s broader vision for a future in which consumers can have visibility and choice about data and advertising preferences so that they can enjoy better experiences and receive greater value when engaging with brands.

“We are working on some major enhancements to AboutTheData.com to provide more visibility, value and control to consumers.” said Scott Howe, Acxiom’s CEO. "It is our hope that others in the industry follow suit in providing increased transparency and choice – developments we believe benefit everyone."

Acxiom also announced today plans to host a global conference on Ethical Use of Personal Data in the fall of 2014 along with a competition to award $100,000 in grants recognizing the brightest thinking around this topic.

"When used appropriately, we believe data is a catalyst for better decisions, experiences and societal progress," said Jennifer Barrett Glasgow, Acxiom's Chief Privacy Officer. "We hope this conference will fuel a constructive discussion on the topics of personal data usage and control; we welcome the submission of papers with innovative, progressive ideas."

Acxiom will announce more details on the specific timing and logistics of the fall forum in the near future.

Data Privacy Day —termed Data Protection Day in Europe—is celebrated every year on January 28 th in the United States, Canada and 27 European countries, to raise awareness and promote data privacy education.

About Data Privacy Day

The Data Privacy Day celebration offers many opportunities for collaboration among governments, industry, academia, nonprofits, privacy professionals and educators. Data Privacy Day's educational initiative originally focused on raising awareness among teens and young adults about the importance of protecting the privacy of their personal information online, particularly in the context of social networking. The educational focus has since expanded over the past four years to include families, consumers and businesses. In addition to its educational initiative, Data Privacy Day promotes events and activities that stimulate the development of technology tools that promote individual control over personally identifiable information; encourage compliance with privacy laws and regulations; and create dialogues among stakeholders interested in advancing data protection and privacy.

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