NEWARK, N.J., Jan. 28, 2014 /PRNewswire/ -- United Airlines today opened a new Global Services reception lobby for its top frequent flyers at the airline's New York hub at Newark Liberty International Airport. The new lobby offers personalized check-in and travel services to members of United's invitation-only Global Services program, and to customers traveling on long-haul international flights in United Global First. Customers will access the new lobby via the Premier Access entry located at Door 4 of the Terminal C mid-level departures area. Adjacent to the C-2 security check-point, the reception area features four full-service check-in positions staffed by Global Services representatives wearing easily identifiable uniforms – gray suiting with gold ties or scarves. The reception area provides direct access to four newly constructed security lanes, which can be used either as TSA PreCheck lanes or standard lanes for customers who are not PreCheck-eligible, depending on demand. Customers using these lanes will have convenient access to the United Club in concourse C-3. The decor of the new space closely mirrors the new United Club design concept that United introduced last year. "United's new Global Services reception area at our New York hub will enable us to provide the high level of service our most loyal customers expect, while the expanded number of security lanes will expedite screening for all customers," said Jimmy Samartzis, United's vice president of customer experience. "This project is the latest step in our continued efforts to offer a more flyer-friendly premium travel experience for United customers." Mercedes Flight-Connection Service The airline also announced it will expand its tarmac transportation service, currently offered in Chicago and Houston, to Newark Liberty beginning today. United will offer the chauffeur service, using Mercedes-Benz GL-Class vehicles, to some Global Services members and United Global First customers who are connecting at Newark to a domestic or international flight. Where feasible, representatives will meet Global Services and United Global First customers with applicable itineraries who may have tight connections and will drive them across the tarmac to their connecting flights. United offers the service to surprise and delight its top customers who may have a tight connection or who have a substantial distance to travel between connecting flights.