Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) and Polaris Project today announced a new campaign designed to shine a spotlight on the serious issue of human trafficking. Human trafficking is modern-day slavery where profits are derived from the organized control and exploitation of women, children and men for various purposes including labor and sex acts. Launching today on strategically located billboards in New York and New Jersey, the campaign educates the public on the true scale and diverse victims of human trafficking under the banner “Traffic Report.”
“Despite the enormity of the problem, most people don’t even realize that human trafficking is happening in their own back yards, and those being exploited are largely unaware that help is available,” said Bradley Myles, CEO of Polaris Project. “This form of modern slavery occurs at large sporting events, in suburban brothels, and in farms and factories across America. We want people to understand that sex and labor trafficking is a huge problem across the country that demands our attention and resources – 365 days a year.”Over the next two weeks, the campaign will make more than 11 million impressions via 26 strategically located digital billboards in New Jersey and New York. In Manhattan, the campaign will run at marquee locations including the Port Authority (625 8 th Avenue, between 41 st and 42 nd Streets), Penn Plaza (425/427 7 th Avenue, between 33 rd and 34 th Streets), and Times Square (1560 Broadway, between 46 th and 47 th Streets). Additionally, 23 Clear Channel Outdoor digital billboards along the I-95 corridor in New Jersey and Westchester County, New York will run the campaign which will raise the visibility of the issue and engage the public to learn more at www.polarisproject.org/365days. “I applaud Polaris Project and Clear Channel Outdoor for this tremendous campaign to bring national attention to the atrocities of human trafficking that remain so hidden from our society,” said New York City Council Member Laurie A. Cumbo, who represents District 35 in Brooklyn and chairs the Committee on Women’s Issues for the City Council. “It’s unacceptable that in today’s world, human trafficking still exists. It is my hope that this campaign will inform victims of trafficking that there is real help available while simultaneously encouraging others to work collaboratively to end this form of modern day slavery."
About Clear Channel Outdoor Holdings, Inc.Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats. Like us on Facebook at facebook.com/CCOutdoor Follow us on Twitter at twitter.com/CCOutdoorNA About Polaris Project Polaris Project is a leading organization in the global fight against human trafficking and modern-day slavery. Named after the North Star "Polaris" that guided people escaping slavery along the Underground Railroad, Polaris Project is transforming the way that individuals and communities respond to human trafficking. To get help, report a tip, or request information or training, call the National Human Trafficking Resource Center hotline, operated by Polaris Project, at 1-888-373-7888, or send a text message to BeFree (233733). Learn more at www.polarisproject.org/365days.