Citrix today announced the next generation of the Citrix XenApp® product, the market-leading app virtualization solution. As the workforce becomes increasingly mobile, businesses are struggling with how to deliver core Windows apps to an ever wider variety of devices. While re-architecting and re-writing these apps for mobile platforms may take months or years, customers can use XenApp to mobilize Windows apps today and deliver a native, high-performance, multi-touch-enabled experience as a result of the latest enhancements to Citrix HDX technologies. In addition, enterprise IT can now burst and grow their virtual applications to the cloud in real-time with hybrid cloud provisioning, built into the new simplified and streamlined XenApp management console. With out-of-the-box support for Amazon Web Services (AWS) and CloudPlatform™ powered by Apache CloudStack® clouds, and Microsoft Azure cloud support under development, XenApp is the only solution that can be easily deployed both in the cloud and on-premises with the same management interfaces and skillsets. This offers IT an unprecedented ability to reduce capital expenditures by leveraging the elasticity of the world’s largest public clouds. All these capabilities enable the new XenApp 7.5 to dramatically reduce the costs and complexity of virtualizing Windows apps and helping to drive the Citrix vision of the mobile workspace to securely deliver apps, desktops, files and services seamlessly to any user, on any device, over any network. Driving Down Cost and Complexity The new XenApp 7.5 is built on the FlexCast Management Architecture used in the Citrix XenDesktop® solution (also announced today), which provides a single console from which customers can deliver both virtual apps and desktops. Competitors that can only deliver entire virtual desktops often force users to open multiple desktops just to access apps that conflict with each other or run on different versions of Windows. With 25 years of delivering virtual apps to 330,000 customers, XenApp allows users to simply see a selection of available apps at their disposal. These apps might originate from any of five generations of Windows, all hosted and managed from the same infrastructure. XenApp Platinum edition now includes the full power of Citrix AppDNA™ application migration technology, which can reduce time and overhead of application virtualization and platform migrations by as much as 90 percent. The inclusion of all the AppDNA capabilities helps IT address a variety of migration issues, including how to virtualize applications ahead of Microsoft Windows XP and Windows Server 2003 end-of-life milestones.