Accenture (NYSE:ACN) has successfully implemented its Accenture CAS Retail Execution software at Reemtsma Cigarettenfabrik GmbH, one of Europe’s largest tobacco and cigarette producers and a subsidiary of Imperial Tobacco. The implementation will help Reemtsma improve the efficiency of its sales operations, including helping to increase product availability on the shelf. Under the agreement signed in September 2012, Accenture upgraded Reemtsma’s retail execution software to Accenture CAS Version 9 Service Release 1, and rolled out the solution across Reemtsma’s organization. The software provides Reemtsma with a fully integrated solution on one platform, giving a clearer, more detailed view of key aspects of its performance in stores, such as lost revenue due to out- of-stock products. Additionally, the software replaces Reemtsma’s home-grown, stand-alone call center solution with one that is integrated with all of the company’s sales functions. The implementation of the Accenture CAS software provides more than 180 field sales, call center and back-office users with access to important customer and product information when they need it. “The Accenture team delivered the solution upgrade at speed and with a flexibility that enabled a smooth transition,” said Michael Bauermeister, IT Director Germany at Reemtsma. “This implementation provides us with the tools we need to ensure a customer-centric approach that will help us to improve the efficiency of our sales operations.” Henning Fromme, an Accenture managing director and the Accenture CAS product strategy and development lead, said, “Reemtsma is operating in an increasingly complex and competitive market. This solution upgrade provides the company’s sales operations with a clear view of the effectiveness of its strategies at a store level and helps identify opportunities for improving performance.” Accenture CAS is a leading integrated sales platform for the consumer goods industry with a suite of retail execution, trade promotion management and distributor management software, including direct store delivery, field service and trade promotion optimization, and is part of the Accenture Software portfolio of products. Accenture CAS with Accenture NewsPage is a leading integrated sales platform for the consumer goods industry with a suite of retail execution, trade promotion management and distributor management software, including direct store delivery, field service and trade promotion optimization, that supports all routes to market, all sales and delivery models, in all geographies, and on the majority of mobile platforms for both modern and emerging markets. Both are part of the Accenture Software portfolio of products. The Accenture CAS software platform can be implemented to suit any size sales force; it can be used effectively by 10 users or tens of thousands of users, depending on customer requirements.