SodaStream spokeswoman Nirit Hurwitz told CNNMoney.com that the company removed one of the lines in its ad, specifically the final line: "Sorry, Coke and Pepsi." The original advertisement ended with Scarlett Johansson, the new celebrity spokeswoman for the make-your-own soda brand, sipping on her soft drink before she utters the line in question.
Hurwitz said Fox (FOXA), which airs the Super Bowl this year, has cleared the edited version to air.
The stock was up 1.12% to $37.10 at 12:55 p.m. on Monday.
SodaStream ran into a similar problem last year when CBS, which aired Super Bowl XLVII, rejected its ad that promoted its use of reusable bottles as a greener alternative to Coke and Pepsi's bottles. The advertisement featured actors dressed as Coke and Pepsi deliverymen as they created a mess with exploding bottles. "We could have saved 500 million bottles on game day alone," the ad said.
TheStreet Ratings team rates SODASTREAM INTERNATIONAL LTD as a Buy with a ratings score of B-. TheStreet Ratings Team has this to say about their recommendation:
"We rate SODASTREAM INTERNATIONAL LTD (SODA) a BUY. This is driven by multiple strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself."