MOUNTAIN VIEW, Calif., Jan. 27, 2014 /PRNewswire/ -- Based on its recent analysis of the mobile wallet market, Frost & Sullivan recognizes FIS with the 2014 North American Frost & Sullivan Customer Value Enhancement Award for its white-label, cloud-based mobile wallet platform. Frost & Sullivan attributes FIS' exceptional performance to a comprehensive product portfolio, proven capabilities and a singular focus on driving innovation in mobile wallets. With FIS Mobile Wallet, banks, retailers and merchants are assured of adaptable and secure implementations that are easy to deploy and operational in a few weeks, in contrast to the several months needed for competing implementations. Additionally, FIS' performance-based business model ensures that customers get the best value for their money. Owing to the white-label approach, banks and retailers have full control over the customer experience without being disintermediated by other wallet solution providers. FIS Mobile Wallet offers top-class security and privacy protection, as the solution does not store sensitive customer data on the device or on the point of sales (POS) terminal. Additionally, customers do not have to deal with the cost and complexity of complying with payment card industry (PCI) security standards. Frost & Sullivan notes that simply extending the plastic card issuance model into mobile is not likely to be a successful strategy in this market. It is critical for mobile wallet platforms to be 'open' and integrate data from other platforms, such as third-party marketing systems, in order to deliver multiple value-added services (VAS) to consumers. Participants that deliver omni-channel banking, payments and marketing are likely to experience higher adoption of their services. "FIS is ideally positioned to make the most of market opportunities, as its cloud-based solution works with existing POS terminals and ATMs through a software push and processes consumer transactions via secure cloud computing," said Frost & Sullivan Principal Analyst Vikrant Gandhi. "It is also compatible with popular smartphones, and leverages its camera and the data connections." FIS has future-proofed its mobile wallet solution by enabling it to support a number of connectivity options, including quick response (QR) codes, near field communication (NFC), Bluetooth low energy (beacon) and other technologies as they become available. It also drives new revenue opportunities by delivering advertising, couponing and relevant real-time offers to consumers directly through the wallet application. FIS also has a software development kit (SDK) strategy to allow industry participants to integrate its mobile wallet capabilities into their own implementations.