After eight successful years in the United States that have raised nearly $13 million for Children’s Miracle Network Hospitals and other local causes, IHOP ® restaurants plan to expand its National Pancake Day campaign into Canada for the first time this year.
IHOP's National Pancake Day fundraising effort expands to Canada this year for the first time in the fundraiser's eight-year history. (Photo: Business Wire)
On National Pancake Day, March 4, 2014, the more than 20 IHOP restaurants throughout Canada will be participating in the 15 hours of pancake delight, when millions of free pancakes will be served from 7 a.m. to 10 p.m. In exchange for the free short stacks, customers are encouraged to leave a voluntary donation in support of Children’s Miracle Network’s local children’s hospitals. “Our guests, our franchisees, their team members, and all of us at IHOP look forward to National Pancake Day every year and this year, even more so, knowing we will be expanding the program into Canada for the first time and help Children’s Miracle Network to improve the lives of children in need in Canada,” said Julia Stewart, Interim President, International House of Pancakes, LLC and CEO of the parent company, DineEquity, Inc. “I’m especially proud that what started as a grass roots effort in a few IHOP markets nine years ago has now grown into a significant and truly international event.” “We are thrilled that IHOP is bringing National Pancake Day to Canada and are grateful that they have chosen to support our hospitals with the money they will raise," said John Hartman, Chief Operating Officer, Children's Miracle Network. “Enjoying a free short stack of delicious pancakes while making a donation is a terrific way for people to improve the lives of sick children in their own community.”