Discover Financial Services (DFS): Today's Featured Financial Services Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Discover Financial Services ( DFS) pushed the Financial Services industry higher today making it today's featured financial services winner. The industry as a whole closed the day down 1.2%. By the end of trading, Discover Financial Services rose $1.48 (2.8%) to $53.88 on heavy volume. Throughout the day, 8,977,653 shares of Discover Financial Services exchanged hands as compared to its average daily volume of 2,774,300 shares. The stock ranged in a price between $53.75-$55.50 after having opened the day at $54.75 as compared to the previous trading day's close of $52.40. Other companies within the Financial Services industry that increased today were: C-Tracks Citi Volatility Index TR ETN ( CVOL), up 17.3%, Barclays Short B Leveraged Inverse S&P 500 ( BXDB), up 16.7%, Credit Suisse ( TVIX), up 16.6% and iPath Dow Jones-UBS Natural Gas Total Retur ( GAZ), up 10.2%.

Discover Financial Services, a bank holding company, provides direct banking and payment services in the United States. It operates in two segments, Direct Banking and Payment Services. Discover Financial Services has a market cap of $25.6 billion and is part of the financial sector. The company has a P/E ratio of 12.0, below the S&P 500 P/E ratio of 17.7. Shares are down 6.3% year to date as of the close of trading on Thursday. Currently there are 12 analysts that rate Discover Financial Services a buy, no analysts rate it a sell, and 7 rate it a hold.

TheStreet Ratings rates Discover Financial Services as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, revenue growth, expanding profit margins and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, Direxion India Bull 3X Shares ( INDL), down 10.7%, Noah Holdings ( NOAH), down 10.2%, Financial Engines ( FNGN), down 9.2% and Credit Suisse ( XIV), down 9.0% , were all laggards within the financial services industry with American Express ( AXP) being today's financial services industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial services industry could consider Financial Select Sector SPDR ( XLF) while those bearish on the financial services industry could consider Proshares Short Financials ( SEF).

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

If you liked this article you might like

Visa, MasterCard, Discover Offer Secured Credit Cards, a Tool for College Kids

American Express Signs Deal to Reduce Financial Burden of Prepaid Cards

From Catalogs to Catastrophe: A Sears Timeline

Most Credit Card Companies Are Flying: Cramer's 'Off the Charts'

Stocks Are Fighting Back: Cramer's 'Mad Money' Recap (Wednesday 8/9/17)