In trading on Friday, shares of the Retail ETF ( RTH) entered into oversold territory, changing hands as low as $58.00 per share. We define oversold territory using the Relative Strength Index, or RSI, which is a technical analysis indicator used to measure momentum on a scale of zero to 100. A stock is considered to be oversold if the RSI reading falls below 30.In the case of Retail, the RSI reading has hit 29.7 — by comparison, the RSI reading for the S&P 500 is currently 44.4. A bullish investor could look at RTH's 29.7 reading as a sign that the recent heavy selling is in the process of exhausting itself, and begin to look for entry point opportunities on the buy side. Looking at a chart of one year performance (below), RTH's low point in its 52 week range is $45.48 per share, with $61.36 as the 52 week high point — that compares with a last trade of $58.03. Retail shares are currently trading down about 0.4% on the day.