NEW YORK (TheStreet) -- "Netflix (NFLX) is really remarkable," Jim Cramer said after the stock surged 15% following a fourth-quarter earnings beat. 

However, analysts continue to hate the stock, simply because they do not understand it, Cramer said. They try to value the company based off of traditional metrics such as earnings per share. 

But this is "not an earnings per share story," he argued. "It's a cultural shift story." He also called Netflix a "cult stock," which is when a stock seems like it can do no wrong. 

As long as Netflix continues to add subscribers, the stock will continue to move higher, Cramer said. 

Just as how analysts are struggling to value the company -- some downgrading the stock but raising the price target -- Cramer suggested that investors look at the company's market cap. 

If the company has a huge opportunity, then its market cap will eventually reflect that. Other traditional metrics simply do not work. 

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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