Priceline.com Inc. (PCLN): Today's Featured Leisure Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Priceline.com ( PCLN) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day down 0.2%. By the end of trading, Priceline.com rose $27.91 (2.4%) to $1,205.95 on average volume. Throughout the day, 751,362 shares of Priceline.com exchanged hands as compared to its average daily volume of 590,200 shares. The stock ranged in a price between $1,176.50-$1,206.98 after having opened the day at $1,181.50 as compared to the previous trading day's close of $1,178.04. Other companies within the Leisure industry that increased today were: 500.com Ltd ADR ( WBAI), up 6.9%, Bloomin Brands ( BLMN), up 3.6%, Nevada Gold & Casinos ( UWN), up 3.6% and Ctrip.com International ( CTRP), up 3.4%.

priceline.com Incorporated operates as a online travel company. Priceline.com has a market cap of $60.6 billion and is part of the services sector. The company has a P/E ratio of 34.0, above the S&P 500 P/E ratio of 17.7. Shares are up 1.4% year to date as of the close of trading on Friday. Currently there are 15 analysts that rate Priceline.com a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance, impressive record of earnings per share growth, expanding profit margins and good cash flow from operations. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Ruby Tuesday ( RT), down 8.3%, Home Inns & Hotels Management ( HMIN), down 8.1%, China Lodging Group ( HTHT), down 7.0% and Fiesta Restaurant Group ( FRGI), down 5.4% , were all laggards within the leisure industry with Starbucks Corporation ( SBUX) being today's leisure industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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