E*Trade Financial Corp (ETFC): Today's Featured Financial Services Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

E*Trade Financial ( ETFC) pushed the Financial Services industry higher today making it today's featured financial services winner. The industry as a whole closed the day up 0.2%. By the end of trading, E*Trade Financial rose $0.31 (1.5%) to $21.33 on average volume. Throughout the day, 4,429,369 shares of E*Trade Financial exchanged hands as compared to its average daily volume of 2,971,500 shares. The stock ranged in a price between $21.13-$21.59 after having opened the day at $21.21 as compared to the previous trading day's close of $21.02. Other companies within the Financial Services industry that increased today were: PowerShares DB Base Metals Double Short ETN ( BOM), up 19.7%, SPDR Russell 1000 ETF ( ONEK), up 12.8%, Cash Store Financial Services ( CSFS), up 9.4% and Direxion Daily Natural Gas Related Bull 3X ( GASL), up 8.5%.

E*TRADE Financial Corporation, a financial services company, provides online brokerage and related products and services primarily to individual retail investors under the E*TRADE Financial brand in the United States. E*Trade Financial has a market cap of $6.0 billion and is part of the financial sector. Shares are up 7.0% year to date as of the close of trading on Friday. Currently there are 2 analysts that rate E*Trade Financial a buy, 2 analysts rate it a sell, and 4 rate it a hold.

TheStreet Ratings rates E*Trade Financial as a hold. The company's strengths can be seen in multiple areas, such as its solid stock price performance, increase in net income and expanding profit margins. However, as a counter to these strengths, we find that the company's return on equity has been disappointing.

On the negative front, Direxion Daily Natural Gas Related Bear 3X ( GASX), down 7.9%, Direxion Daily Gold Miners Bear 3X Shares ( DUST), down 5.2%, ProShares Ultra MSCI Brazil Cppd ( UBR), down 4.6% and Tile Shop Holdings ( TTS), down 4.5% , were all laggards within the financial services industry with Goldman Sachs Group ( GS) being today's financial services industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial services industry could consider Financial Select Sector SPDR ( XLF) while those bearish on the financial services industry could consider Proshares Short Financials ( SEF).

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