Clear Channel Airports, Inc., (CCA) a division of Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) today announced a partnership with SmartTray International, LLC, to transform decades-old airline seat-back food trays into multi-purpose tech friendly tray-tables capable of simultaneously accommodating both mobile devices and the typical in-flight pretzels and beverages. This innovation is capable of leveraging digital place-based media technology while bringing passengers in-flight entertainment and Internet access right to their fingertips—without their ever having to reach overhead for their stowed tablet or other mobile device.
With this new digital place-based media in CCA’s portfolio, the company can help advertisers with highly-targeted marketing approaches that reach travelers when they are receptive to brand messaging. Consumer insights from in-flight users paired with other data such as the travelers’ frequent flier numbers, hotels and car preferences can potentially add to advertisers’ campaign capabilities and understanding for ROI; CCA and SmartTray will deliver performance-based analytics.“SmartTray aligns with our goal of connecting brands with travelers on the ground and now in the skies,” said Jon Sayer, president, Clear Channel Airports. “This partnership allows us to offer our clients more options using our existing sales force. It significantly expands the possibilities for our advertising clients, allowing them to deepen their audience exposure with extended dwell time that is simply unavoidable. The SmartTray design also enhances traveler experience, making this solution valuable to the consumer and the airlines seeking additional revenue streams.” For existing aircraft, installing SmartTray X1, X2 or X3 is faster and more economical than a complete seat replacement or retrofit. Attached with one or two screws, the SmartTray table holds portable electronic devices safely in-flight. An entire aircraft can be retrofitted overnight, in a single service, resulting in no aircraft downtime. “Airlines are now challenged to make storage and retrieval of PEDs FAA compliant, gate-to-gate safe and easy; we can solve for that while also delivering the substantial and sustainable incremental advertising revenues they all seek,” said Nick Pajic, Founder & CEO of SmartTray International. “Clear Channel Airports leadership position in airport media and its strong track record enhancing the financial operations of airports worldwide was at the forefront of our considerations in brokering this partnership.” About SmartTray: SmartTray International, LLC, is an innovation leader and pioneer of proprietary, simple, safe, low cost, tablet device in-flight entertainment (IFE) platforms that embrace proven, user friendly, cutting edge technologies designed to greatly enhance travelers’ experience and make the cabin safer for passengers and inflight crews. SmartTray products turn decades old food tray designs into modern, cutting edge technology tablet device IFE platforms that can be installed in minutes per passenger seat at a fraction of the traditional seat embedded IFE systems costs. SmartTray is privately owned. For more information, please visit www.thesmarttray.com . About Clear Channel Outdoor Holdings, Inc. Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 36 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats. Like us on Facebook at facebook.com/CCOutdoor . Follow us on Twitter at twitter.com/CCOutdoorNA .