Discovery Communications Inc (DISCA): Today's Featured Media Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Discovery Communications ( DISCA) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day down 0.2%. By the end of trading, Discovery Communications fell $1.11 (-1.4%) to $80.91 on average volume. Throughout the day, 1,512,727 shares of Discovery Communications exchanged hands as compared to its average daily volume of 1,214,600 shares. The stock ranged in price between $80.55-$82.40 after having opened the day at $81.70 as compared to the previous trading day's close of $82.02. Other companies within the Media industry that declined today were: Millennial Media ( MM), down 3.2%, Gray Television ( GTN.A), down 3.1%, YOU On Demand Holdings ( YOD), down 2.6% and Gray Television ( GTN), down 2.6%.

Discovery Communications, Inc. operates as a non fiction media company worldwide. The company operates through three segments: U.S. Networks, International Networks, and Education. It provides original and purchased content across various distribution platforms. Discovery Communications has a market cap of $12.1 billion and is part of the services sector. The company has a P/E ratio of 29.9, above the S&P 500 P/E ratio of 17.7. Shares are down 9.3% year to date as of the close of trading on Thursday. Currently there are 8 analysts that rate Discovery Communications a buy, no analysts rate it a sell, and 9 rate it a hold.

TheStreet Ratings rates Discovery Communications as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, increase in net income, good cash flow from operations, largely solid financial position with reasonable debt levels by most measures and increase in stock price during the past year. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front, Rentrak Corporation ( RENT), up 14.4%, Educational Development Corporation ( EDUC), up 7.1%, Bona Film Group ( BONA), up 6.5% and YuMe ( YUME), up 5.8% , were all gainers within the media industry with Sirius XM Holdings ( SIRI) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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