The Bryce Hudson video epitomizes how fans can have fun with the KFC Go Cup, which was launched by the brand last year. Draftfcb Chicago created the video after consulting with a Hollywood stuntman to determine the most extreme situation for the KFC Go Cup. At first, the team wasn’t sure how far they could stretch the stunts — but when they contacted professional FMX rider, X Games gold medalist and southern California-based stunt man Bryce Hudson, he was not only confident about it, he was ecstatic.“I knew the backflip would be possible right off the bat,” said Hudson, “I was so excited to join the #HowDoYouKFC movement with the world’s first chicken-eating backflip because I could enjoy two of my favorite things at the same time. It doesn’t get much better than that.” According to Draftfcb Chicago’s in-house production team, when Hudson invited them to his private practice facility for the shoot, the successful flip was captured within the first two takes. Falling in line with the rest of the #HowDoYouKFC campaign, the shoot was raw, with a video crew of just four people. Based on the initial success of this video and others like it — namely a #HowDoYouKFC streetball film titled “ The Professor,” also featuring the KFC Go Cup — the brand will continually evaluate options for fan-driven videos throughout the campaign. Whether the next video to make it to prime-time is a “Go Cup Backflip” sequel or a user-generated piece of content, KFC is committed to keeping its fans at the forefront of the #HowDoYouKFC movement. KFC launched its integrated #HowDoYouKFC movement at the beginning of January 2014. The movement includes revamps for point-of-purchase displays, uniforms, packaging, in-store greetings, digital and social assets and all other consumer touch points to include #HowDoYouKFC messaging. Fans can participate in the movement by uploading photo or video content via Facebook, Twitter, Instagram or Vine, using the hashtag #HowDoYouKFC. The Go Cup Backflip and other #HowDoYouKFC films can be found at www.kfc.com or on the brand’s YouTube page: www.youtube.com/kfc. About KFC KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken®, Extra Crispy Tenders and Extra Crispy Boneless, with home-style sides, Hot Wings™, and freshly made chicken sandwiches. There are more than 17,000 KFC outlets in more than 115 countries and territories around the world. Each week, more than 13 million people visit a KFC restaurant in the United States. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook ( www.facebook.com/KFC) and Twitter ( www.twitter.com/kfc).