The brand that brought its fans exclusive products like Mtn Dew® Baja Blast™ and Doritos® Locos Tacos is about to help beverage buffs “Live Más®” even more while they sip.
A key element in the brand’s ongoing 10-year growth plan to double the business, these new flavors and Taco Bell’s continued innovation in specialty beverages extend the snacking day part for the brand. To that end, the brand also launched Happier Hour® in 2013 – $1 Loaded Grillers, medium beverages and regular Freezes from 2-5 p.m. at participating locations – and this value offering will continue for Taco Bell® fans in 2014.About Taco Bell Corp. Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet inspired Cantina Bell® Menu and lower calorie Fresco Menu. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and nonprofit organization, the Taco Bell Foundation for Teens™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week. Like: Facebook.com/tacobell Follow: @TacoBell (Twitter) and tacobell (Instagram) Subscribe: YouTube.com/tacobell