Was the iPhone the first smartphone? Was the iPad the first tablet? Ahhh...you know what, the iPod had to be the first MP3 player, right?
No. To all of them.
But Apple was the first company to get all three categories right. The first to come out with a premiere product and really nail it. It gave the consumer what it wanted, even if consumers weren't sure they wanted it.
This is exactly the same situation for Ford! Of course there are doubters. Of course there are skeptics. But that's what happens when a company unveils something as radical as Ford has done with its top selling product.
The new F-Series pickup truck will still be built on a high-grade steel frame, but will now feature a high-strength aluminum alloy for its body, cab and cargo bed.
In Is The New F-150 Tinfoil on Wheels I took a look at the new truck and included a great video featuring the vehicle's chief engineer Pete Reyes. I highly recommend it, even if only for the interview.
The new truck will be 700 pounds lighter, drastically improving driving performance and fuel efficiency. And due to its heat-treated process with the new metal, its strength won't be compromised.
If this new technology proves true -- faster, stronger, more fuel efficient, and tougher -- then the new F-Series is truly earth-shattering. Ground-breaking. Revolutionary.
Sure, you can tell me how German engineers have been using aluminum since 1950. Whatever. Nobody has ever taken this concept and so radically planned to turn the pickup truck market on its head.