NEW YORK (TheStreet) -- After his company had a troublesome 2013, Hoby Darling, CEO of headphone maker Skullcandy (SKUL), met with TheStreet's Laurie Kulikowski to discuss how 2014 could be much different.
Skullcandy recently announced a licensing agreement with Toshiba (TOSBF) to help Toshiba market its consumer laptops to younger consumers. Darling said that young people are buying laptops today for movies and games, not for Powerpoint and other mundane office uses.
Darling also said Skullcandy's products were in too many stores, noting that many retailers failed to tell the right story when it came to the products, which diminished Skullcandy's brand.
The CEO pulled in the reins on where its products would be sold, which hurt revenue last year. He said that the company has to absorb some short-term blows to meet its long-term goals
The strategy appears to be working as shares of Skullcandy are up 30% in the past 30 days.
-- Written by Bret Kenwell in Petoskey, Mich.