NEW YORK (TheStreet) -- After his company had a troublesome 2013, Hoby Darling, CEO of headphone maker Skullcandy (SKUL), met with TheStreet's Laurie Kulikowski to discuss how 2014 could be much different. 

Skullcandy recently announced a licensing agreement with Toshiba (TOSBF) to help Toshiba market its consumer laptops to younger consumers. Darling said that young people are buying laptops today for movies and games, not for Powerpoint and other mundane office uses.

Darling also said Skullcandy's products were in too many stores, noting that many retailers failed to tell the right story when it came to the products, which diminished Skullcandy's brand. 

The CEO pulled in the reins on where its products would be sold, which hurt revenue last year. He said that the company has to absorb some short-term blows to meet its long-term goals 

The strategy appears to be working as shares of Skullcandy are up 30% in the past 30 days. 

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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