NEW YORK (TheStreet) -- On Monday, I saw the next generation of Ford's (F) F-Series pickup truck. It has been the top-selling vehicle in the U.S. for 32 consecutive years. So why change it if it ain't broke?
Simple. Because Ford can make it better.
Right off the bat I want to show a video that does an incredible job introducing the new vehicle. Below is an interview with Pete Reyes, the chief engineer of the F-150 (compliments of WXYZ Detroit):
Reyes has worked at Ford for 27 years, most of them in product development. The man slammed down the question, Is the new F-150 tinfoil on wheels? with a resounding, No!
The company will still use a high strength steel for the vehicle's frame, but has replaced the cab, body and cargo bed with a high-grade aluminum alloy. The change in metals will allow for the pickup truck to tow and haul more, accelerate and brake faster and have vastly improved fuel economy.
Some may question the integrity of the new body and replacement costs of using aluminum rather than steel and assume the product is less durable.
But Reyes says the aluminum Ford is using is a high-grade alloy, the kind used for commercial aircrafts and in the military. Regarding its strength, he said, "Some of the alloys we heat-treat after you form the part, and they come out stronger than the steels we use today."