NEW YORK (TheStreet) - If I had known that an early-morning yoga class hosted by Lululemon (LULU) as well as a spin class hosted by Town Sports International (CLUB) to promote their new BFX Studio were part of the planned events at this year's ICR XChange conference in Orlando, Fla., I would have booked my hotel room way earlier than I did.
Alas, even two months ahead of time, I didn't get in to the JW Marriott, where the conference was being hosted. As a result, I didn't go to either of the classes.
More than 2,000 attendees flocked to Orlando this year to attend the annual ICR XChange conference over three days. There retailers, restaurant chains and other consumer-facing companies, both public and private, took the podium to tell their stories. Yet, it seems to me to be able to truly appreciate a conference like this, an investor has to be a customer. If you're a customer, you're more than likely to be an investor.
Maybe it was because the companies presenting at the conference are first and foremost consumer-facing companies, but it was a very different experience than what I'm used to at industry conferences. From the exercise classes to a story that one attendee told me about his son who has down syndrome, and the only headphones that seem to work for him are Skullcandy's (SKUL).
|Attendees at this year's ICR XChange conference participating in a Lululemon-led yoga class on Tuesday morning.|
Another attendee told me she felt compelled to tell the co-CEO of Warby Parker, a private eye wear company, how obsessed her boyfriend is with their product.