Gannett Co Inc (GCI): Today's Featured Media Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Gannett ( GCI) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day down 0.2%. By the end of trading, Gannett fell $1.01 (-3.5%) to $28.27 on heavy volume. Throughout the day, 3,960,824 shares of Gannett exchanged hands as compared to its average daily volume of 2,605,800 shares. The stock ranged in price between $28.18-$29.35 after having opened the day at $29.27 as compared to the previous trading day's close of $29.28. Other companies within the Media industry that declined today were: Media General ( MEG), down 9.7%, Gray Television ( GTN.A), down 8.4%, Sinclair Broadcast Group ( SBGI), down 6.2% and LIN Media ( LIN), down 6.1%.

Gannett Co., Inc. operates as a media and marketing solutions company in the United States and internationally. It operates through three segments: Publishing, Digital, and Broadcasting. The Publishing Segment operates 82 U.S. Gannett has a market cap of $6.6 billion and is part of the services sector. The company has a P/E ratio of 16.9, below the S&P 500 P/E ratio of 17.7. Shares are down 1.0% year to date as of the close of trading on Tuesday. Currently there are 6 analysts that rate Gannett a buy, 1 analyst rates it a sell, and 2 rate it a hold.

TheStreet Ratings rates Gannett as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, expanding profit margins and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Digital Cinema Destinations ( DCIN), up 7.8%, World Wrestling Entertainment ( WWE), up 4.9%, ReachLocal ( RLOC), up 4.3% and Rentrak Corporation ( RENT), up 4.2% , were all gainers within the media industry with Pandora Media ( P) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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