Nu Skin Enterprises Inc. (NUS): Today's Featured Consumer Non-Durables Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Nu Skin ( NUS) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 0.2%. By the end of trading, Nu Skin fell $21.23 (-15.6%) to $115.24 on heavy volume. Throughout the day, 9,863,869 shares of Nu Skin exchanged hands as compared to its average daily volume of 1,235,600 shares. The stock ranged in price between $108.02-$129.50 after having opened the day at $127.47 as compared to the previous trading day's close of $136.47. Other companies within the Consumer Non-Durables industry that declined today were: Verso Paper ( VRS), down 15.2%, Vince ( VNCE), down 2.9%, Coldwater Creek ( CWTR), down 2.5% and CCA Industries ( CAW), down 2.5%.

Nu Skin Enterprises, Inc. develops and distributes anti-aging personal care products and nutritional supplements under the Nu Skin and Pharmanex brands worldwide. Nu Skin has a market cap of $8.1 billion and is part of the consumer goods sector. The company has a P/E ratio of 27.9, above the S&P 500 P/E ratio of 17.7. Shares are down 1.3% year to date as of the close of trading on Tuesday. Currently there are 6 analysts that rate Nu Skin a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Nu Skin as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance, impressive record of earnings per share growth, compelling growth in net income and expanding profit margins. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front, China Shengda Packaging Group ( CPGI), up 10.6%, Tandy Brands Accessories ( TBAC), up 6.4%, Swisher Hygiene ( SWSH), up 5.0% and Oxford Industries ( OXM), up 4.7% , were all gainers within the consumer non-durables industry with MeadWestvaco Corporation ( MWV) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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