As a result, the natural, regrettable human reaction is that these Apple customers are idiots, not well-versed in the nuances of real computing. In one view, Apple's products are simple-minded and appeal to simple-minded people. Options are limited. Complexities are hidden or eliminated. The computing experience is a shadow of its former self. There is a sense of loss.

Apple is despised for this.

How to Analyze Apple

When it comes time to size up Apple, it's a good idea to take a close look at Apple's products and how they play a role in customer lives. This is something Apple has always celebrated, but from time to time we need a reminder about how Apple builds products that let the customers focus on their agenda, not Apple's.

On the other hand, it doesn't pay too much to listen to the voices of bitterness. Bill Palmer has explained with acute clarity:

...most tech journalists despise Apple. In their minds, Apple makes products for the mainstream at the expense of the geeks, and so the geeks (and by extension tech journalists) mostly see Apple as an enemy threatening their way of life. It's why they cling to [a] geekier platform like Android, no matter how junky or far behind it might be..."

The art of outrageous headlines and the technique of capturing your attention with snark and arrogance has been developed into a high art form. The conceit that sarcasm, even hate, equates to intelligence has been thoroughly refined until our common sense has been numbed.

Instead, watch any Apple customer emerge from an Apple retail store -- all smiles. A minority read the opinions of experts on the Internet. They're too busy enjoying the design and simplicity of their iPads and iPhones and Macs and getting on with their lives.

The best part of all this is that Apple will keep right on delivering this experience, paying no attention to those who despise the company.


At the time of publication, the author was long AAPL.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

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