NEW YORK (TheStreet) -- ICYMI (and how could you given the incessant gushing in the media): Beats Music is coming January 21.
The arrival and subsequent success of Beats will be good for the best consumer space going -- Internet radio. Each platform provides a slightly different experience. Listeners will sort themselves out among the many options and the chips will fall where they may.
But nobody's going to kill or crush anybody. Don't expect the major players -- Pandora (P) and Spotify -- to "die" anytime soon.
You would think we would be past such poppycock.
I conducted a Google (GOOG) search for "pandora killer" between 2011 and today. It's a worthy exercise, particularly if you require evidence of the media's inane regurgitation abilities ...
But, really, what a bunch of useless wonders.
While these guys were ignorantly speculating about Pandora's demise (or downright predicting it) -- and guilt spreads pretty much across the board -- look at what the stock was doing:
Bottoming out and then soaring, gyrating less wildly every time the notion of a "Pandora killer" surfaced.
Of course, the media could have spent this time trying to learning about the company, not overhyping a demise that never had a chance of happening.
If you search for stories on Pandora today, you find nothing but glowing endorsements. Everybody's all psyched-up about the company's targeted advertising platform in and out of the car. And, suddenly, that Music Genome Project is pretty exciting. Stuff I've been yelping about since Pandora went public.
The media's chock full of masters of the obvious and "reporters" -- people who report what already happened or what companies direct them to report with press releases designed to make said company look good.
The most intriguing thing to me about all of this -- if there was a ever time to get thoughtfully critical on Pandora (not that the media ever really led meaningful conversations on the company), that time is now.
It's not that I'm bearish -- hardly, I called the move past $30 on November 11, 2013 -- but think about it ...